Mary Poppendieck

23.11.2020 Talks

Resilience is not a Luxury

Digital disruption has hurt a lot of companies: Film companies like Kodak and Fujifilm, Telecom equipment companies like AT&T; and Erickson, mainframe companies like UNIVAC and IBM. The companies that survived – Fujifilm, Erickson, IBM – quickly exited their failing businesses and found ways to redirect their expertise and assets toward new markets. The story was the same during the upheaval of the pandemic: many companies saw their business vanish; the resilient ones rapidly shut down failing operations and directed their smart people and unique assets toward solving new problems.