Jurgen Appelo

Treating employees like adult human beings might be common sense but it is not common practise

Jurgen Appelo calls himself a creative networker. As a serial founder, a successful entrepreneur, author and speaker, he is a pioneer of new management trends that support the development of organizations in the 21st century. Jurgen is the founder of Management 3.0 and the author of books that help managers succeed in Agile organizations. He focuses on effective collaboration, offering games, tools and practices to help you manage your organization with fewer coordinators.


Jurgen is the CEO of the Happy Melly business network and co-founder of the Agile Lean Europe (ALE Network) community. Inc.com magazine listed Jurgen Appelo in the Top 50 Leadership Expert and Top 100 Leadership Speaker. On his blog, NOOP.NL Jurgen shares his knowledge, offering ideas for building company, Agile management, organizational change and leaders' development. Jurgen is also the author of the books "Management 3.0", showing how to manage an Agile organization, "How to Change the World", describing the change management model; "Managing for Happiness", offering practical ideas to engage employees, improve work and delight customers; and "Startup, Scaleup, Screwup", featuring 50% inspirational stories and 50% follow-up practices, with a deep dive into the main topics business leaders and entrepreneurs deal with throughout the company's lifecycle.