Product Manager Key Skills

Effective Strategy and Priority Management
Product Owner Key Skills
Early birds till 18 October 2025
Regular price from 18 October 2025

Do you have difficulty breaking down requirements into smaller, valuable parts? Do you find it difficult to prioritize new features or get stakeholder buy-in to define business goals? Do you have trouble prioritizing requirements and convincing stakeholders to focus on what brings value? Does managing your backlog seem like endless chaos? If so, this training will help you get organized and give your product strategy a clear direction

We invite you to an interactive workshop that will teach you how to optimize the way you work with requirements to increase their impact on your business. You will learn how to effectively carry out prioritization, estimation and strategic planning so that your product provides real value.

After the training, you will:

  • Manage the Backlog effectively – organize large lists of requirements and identify key user stories.

  • Effectively establish stakeholder priorities – align business needs with product strategy.

  • Create a coherent product vision – precisely define the development direction and avoid unnecessary features.

  • Report progress in a results-oriented way – focus on real business value, not just the work done.

  • Flexibly manage the project scope – avoid the classic traps of rigid planning.

  • Prioritize features based on their impact on business goals – use a value-based approach.
  • Conduct Impact Mapping sessions – connect product requirements with real business outcomes.
  • Break complex user stories into smaller, easier-to-deliver parts.
  • Maintain a balance between business and technical requirements – avoid excessive focus on technological issues at the expense of user value.
  • Map user stories (User Story Mapping) – better plan and visualize product development.

Who is the training for:

Product Owner

Product Managers & Product Leaders

wanting to improve strategy and backlog management.

uczestnik szkolenia

Product teams & stakeholders

looking for effective ways to collaborate and make value-based decisions.

Training scope:

Backlog and Requirements Management
  • How to avoid “backlog hell” and effectively organize large sets of requirements.
  • Techniques for organizing backlogs with more than 500 items.
  • Decomposition of large functionalities into smaller, valuable parts.
  • Avoiding excessive technical requirements that do not provide benefits to users.
Working with stakeholders and product strategy
  • Identifying key stakeholders and managing their expectations.
  • Prioritizing features based on real value to the business.
  • Avoiding “pet projects” features – internal ideas with no value to the user.
Prioritization and planning techniques
  • Impact Mapping – how to connect requirements to business goals.
  • Story Mapping – how to effectively visualize the scope of work and plan iterations.
  • Planning strategies in a dynamic environment – ​​how to integrate user research results.
Visualization and decision-making
  • Creating clear reports and visualizations of the product strategy.

  • Establishing success metrics and monitoring results.

Recommended by students

You will understand what it means and how to manage product. You will be focused on vaue not delivery.
Jakub Drzazga
Best training I attended in last few years. Gojko has a huge experience and share a lot of practical advices, that would be hard to get in a different way.
Rory MacDonald

Meet the trainer:

Picture of Gojko Adzic

Gojko Adzic

Gojko is the author of groundbreaking tools like ‘Specification by Example’ and ‘Impact Mapping’, which have revolutionised the approach to testing and work planning. As an acclaimed trainer and consultant, Gojko specialises in the practical application of Agile and Lean methods, helping software teams achieve better results.

As part of the Product Manager Key Skills training you will receive:

  • an intensive workshop,
  • the book Impact Mapping,
  • the book Fifty Quick Ideas To Improve Your User Stories,
  • access to a discussion group of trainees from around the world.

Frequently Asked Questions:

Are there discounts available if I choose to pay for the course with my own funds?

Yes, we offer special discounts for those who choose to pay for the course with their own funds. Please contact us to discuss individual terms.

Is it possible to spread the course payment into installments?

Yes, we offer the possibility of spreading the payment into convenient installments. For more information and details, please contact us.

Can I purchase a voucher for the training?

Yes, you can purchase a Training Voucher which will be valid for 12 months

Do I have to accept any terms and conditions before taking the training?

Yes, by registering for training, you accept the terms and conditions of participation

What are the rules on payment for training?

The final price of the training is based on the date of registration, not the date of payment of the invoice.

What if I am unable to attend the training after purchasing a ticket?

You can cancel your participation up to 7 days before the start date of the training or move to another available date.

What is included in the price?

The price includes:

  • training materials and diploma (digital for online training).
  • for Certified ScrumMaster training, the cost of taking the Certified ScrumMaster exam and one possible revision.
  • cost of certification and membership fees in accrediting organisations for certified courses.
  • lunch and coffee breaks for classroom courses.

The price does not include:

  • accommodation and travel costs for participants.