- 26-27 October 2026
- 620 EUR + VAT
- 720 EUR + VAT
- 16 H [9:00-17:00]
- Krakow
- Polish
- 14 - 15 December 2026
- 620 EUR + VAT
- 720 EUR + VAT
- 16 H [9:00-17:00]
- Warsaw
- Polish
Looking for other dates?
Product Discovery & Delivery
From Idea to Valuable Outcome
Many teams start product work at the solution level: “Let’s build an app that…”
But the most critical questions come earlier:
- Who will be using it?
- What real user need are we addressing?
- How will we measure whether it delivers value?
This training shows you how to identify real user needs, test ideas, and design a path from an initial hypothesis to measurable business outcomes. You will learn how to run a structured Product Discovery process, work iteratively, and build products that create meaningful value.
Who is this training for?
Product Owners, Product Managers, UX Designers, Business Analysts, and anyone involved in building digital products who:
- want a structured approach to Product Discovery,
- want to make product decisions based on evidence and user insight,
- are looking for practical tools to build MVPs, test hypotheses, and design outcome-driven roadmaps.
What will you learn?
- How to run the full Product Discovery process — from defining value, through user research, to validating solutions
- How to build a product roadmap focused on goals and outcomes, not just features
- How to design and measure experiments that genuinely validate assumptions
- How to ask better questions and extract actionable insights from users
This training combines hands-on practice, practical tools, and work on a realistic product example.
Training Program
Product Discovery
Product Foundations
- What is a product and how do we define it?
From Vision to Backlog
- Translating product vision into actionable direction (product canvases)
- The difference between vision, strategy, roadmap, and backlog — and how they connect
Working with Key Stakeholders
- Running effective stakeholder conversations
- Extracting critical information and building shared understanding (stakeholder mapping, facilitation techniques)
Defining Product Vision
- How to define a clear and compelling product vision
- Criteria of a strong vision and common pitfalls
Understanding Users
- Segmenting users and describing their needs (proto-personas, empathy maps, in-depth interviews)
- Conducting qualitative research
From Needs to Hypotheses
- Translating needs into hypotheses and guiding questions
- Generating and developing ideas (Design Thinking techniques)
Prototyping & Validation
- The difference between a prototype and an MVP
- Selecting appropriate validation methods
- How AI and digital tools can support Product Discovery
Defining Business Goals
- Connecting business objectives with user value (North Star Metric, KPIs)
Product Delivery
Product Roadmap
- Planning product development around strategic objectives (GO Product Roadmap, impact mapping)
Prioritization & Goal Selection
- Connecting roadmap decisions with user behavior (AARRR model, Lean growth stages)
- Using prioritization frameworks (Kano Model, Product Delight Model)
- Responding to unexpected user behavior
Product Metrics
- Selecting meaningful product metrics
- Linking metrics to product decisions
From Goals to Backlog
- Incremental product delivery
- Decomposing large initiatives (User Story Mapping, User Story Split Patterns)
- Identifying and addressing technical debt
Trainer
Justyna Wykowska
Product coach and expert in iterative delivery of beyond software products. For 20 years, she has been helping companies improve their products, adapting them to changing market and customer requirements. She works with companies ranging from young, thriving start-ups to multinational corporations.
Results After the Training
- Understand how to run Product Discovery in your organization
- Be able to build MVPs that test assumptions rather than simply demonstrate features
- Make product decisions based on evidence and real user needs
- Gain practical techniques and tools that you can immediately apply with your team
The outcome?
After this training, you will not only know what to do, but — more importantly — why. You will understand that a strong product is not the result of brainstorming alone, but of a series of deliberate, evidence-based decisions. You will learn how to make them.
What’s Included?
-
Lunch and coffee breaks
Two days of training in comfortable conditions, including lunch and unlimited coffee, tea, and snacks. -
Practical materials you will actually use
Cheat sheets, tools, and checklists structured for everyday product work -
Personalized certificate of completion
A confirmation of your knowledge and skills, ready to share in your CV or internal HR systems. -
Training led by a practitioner
Real product experience. No slide-heavy lectures. -
Support in applying the approach after the training
Practical guidance on how to implement the methods within your team and product environment.
Looking for individual terms?
We understand that every situation is different. Contact us if:
- You are interested in a different date or location
- You are paying for yourself and looking for a discount or installment payment
- You are looking for a group discount (e.g. you are signing up with a friend or team)
- You need an offer for a company
Recommended by Participants
Frequently Asked Questions:
Are there discounts available if I choose to pay for the course with my own funds?
Yes, we offer special discounts for those who choose to pay for the course with their own funds. Please contact us to discuss individual terms.
Is it possible to spread the course payment into installments?
Yes, we offer the possibility of spreading the payment into convenient installments. For more information and details, please contact us.
Can I purchase a voucher for the training?
Yes, you can purchase a Training Voucher which will be valid for 12 months
Do I have to accept any terms and conditions before taking the training?
Yes, by registering for training, you accept the terms and conditions of participation
What are the rules on payment for training?
The final price of the training is based on the date of registration, not the date of payment of the invoice.
What if I am unable to attend the training after purchasing a ticket?
You can cancel your participation up to 7 days before the start date of the training or move to another available date.
What is included in the price?
The price includes:
- training materials and diploma (digital for online training).
- for Certified ScrumMaster training, the cost of taking the Certified ScrumMaster exam and one possible revision.
- cost of certification and membership fees in accrediting organisations for certified courses.
- lunch and coffee breaks for classroom courses.
The price does not include:
- accommodation and travel costs for participants.