Advanced Certified Scrum Product Owner Logo
Creating a product strategy
till 9 February 2026

Develop your skills in product development strategy management in an advanced two-day workshop. You will learn how to create and implement innovative strategies that go beyond backlog management. You will learn tools and techniques to generate, validate ideas and effectively manage products in a dynamic environment.

After the training:

  • You will understand and apply core business models, adapting them to your product.
  • You will define business objectives and metrics to make data-driven decisions.
  • You will identify the growth phase of your product and choose the right direction for development.
  • You will define operational markets and create strategies to expand them.
  • You will conduct research on user expectations and adapt the product to their needs.
  • You will manage difficult meetings and conversations using tools that support collaboration.
  • You will understand the value of engineering practices that improve product quality.
  • You will select effective methods for coordinating work in a multi-team environment.

Who is the training for:

Product Owner

Product Owners

who want to acquire advanced product management tools and techniques.

Uczestnik szkolenia manager

Managers

who want to develop skills to create valuable products.

Training scope:

The role, responsibilities, and challenges of a Product Owner.

  • Product Ownership in your company.
  • Strong Product Ownership and its consequences for the product and organization.

The product and its place in the market.

  • Defining business goals (Lean Canvas).
  • Success criteria and methods for assessing whether the product meets them.
  • Understanding user needs (Empathy Map).
  • Defining the market and strategies for its expansion.

Product strategy and development.

  • Product growth phases.
  • Generating development areas based on user feedback (User Journey Mapping).
  • Prioritising ideas at the strategy level (Impact Mapping).
  • Assessing the product’s development direction.
  • Types of metrics and their significance.
  • Customer funnel and its impact on the product.
  • Avoiding pitfalls in the product discovery process.
  • Validation methods for assumptions, such as A/B testing, interviews, and paper prototyping.

Working with stakeholders.

  • Prioritisation and negotiation techniques.

The engineering aspect of the product.

  • Technical debt: its origins, consequences, and removal methods.
  • Engineering practices from the domain of Extreme Programming (XP).
  • Definition of Done and acceptance criteria.

Scaling

  • Delivering a single product with multiple teams (LeSS).
  • Techniques for coordinating and integrating work.

Product Review and Product Backlog Refinement.

  • Facilitation techniques to enhance these events.

Recommended by students:

An excellent training for anyone who has already moved beyond the basics of team setup and collaboration and is ready to focus on methodology and building strategy in a more structured and logical way, both for themselves and for their environment.
Filip Cybulski
Product Owner, BenefitSystems
If you want solid content and practice in one training, then ProCognita is the only choice. I've been to 3 different trainings, and each time I come out with practical solutions that I can and want to apply in my work. Highly recommended!
Aneta Kubańska
Senior Business Product Manager, Allegro
I highly recommend the training courses conducted by ProCognita! There's only a trace amount of theory; everything is based on group collaboration, which provides a much better understanding of the subject and all kinds of techniques.
Artur Niemirski
Product Owner, SoftwareOne
The training builds well on the knowledge gained during the CSPO course and aligns with the challenges and topics that become important at later stages of a Product Owner’s work. While the first training helps you understand team dynamics and the values behind Scrum, the Advanced training focuses more on improving the quality of work with customers, users, and stakeholders, providing more possibilities and tools for even better product management.
Krzysztof Hudaszek
PO for Marine & Ports, ABB
The A-CSPO certification training is not just about knowledge and experience. It’s a fantastic space to truly realize how valuable it is to shift your thinking, from focusing on what you deliver (output) to the results it creates (outcome) in user behavior and satisfaction, and the impact it has on market share, brand perception, and ROI.
Szymon Kajzer
Product Owner, Asseco Poland
The Advanced Certified Scrum Product Owner training by ProCognita is a unique experience for people already working as Product Owners. Delivered in a small-group setting by excellent trainers, it helps organize knowledge in a practical way and look at the role from a new perspective. A major value is working on real-life cases and discussing the participants’ current challenges. It’s a training that genuinely develops competencies and inspires action.
Łukasz Kowalczyk
Product Owner, Orange

Meet the trainers:

Picture of Tomasz Wykowski<a href="https://www.linkedin.com/in/wykowski/" target="_blank" rel="noopener">   <i class="fab fa-linkedin"></i> </a>

Tomasz Wykowski

The only Polish Certified Scrum Trainer, CST accredited by Scrum Alliance and LeSS-Friendly Scrum Trainer accredited by LeSS Company with over 20 years of experience in the IT industry. He specializes in digital transformations, helping organizations around the world successfully implement improvements. As an inspirational speaker and author, Tomasz is committed to developing leaders and teams, promoting a culture of innovation and continuous improvement.

Picture of Justyna Wykowska <a href="https://www.linkedin.com/in/justynawykowska/" target="_blank" rel="noopener">   <i class="fab fa-linkedin"></i> </a>

Justyna Wykowska

Product coach and expert in iterative delivery of beyond software products. For 20 years, she has been helping companies improve their products, adapting them to changing market and customer requirements. She works with companies ranging from young, thriving start-ups to multinational corporations.

As part of the Advanced Certified Scrum Product Owner training, you will receive:

  • interactive workshops full of simulations and discussions without PowerPoint or boring lectures, led by practitioners following the Training From the Back of the Room approach,
  • unique materials from our trainers, handouts and materials to further enhance your knowledge,
  • a personal certificate of completion of the training,
  • Advanced Certified Scrum Product Owner certificate if you already have a Certified Scrum Product Owner certificate.

Frequently Asked Questions:

Are there discounts available if I choose to pay for the course with my own funds?

Yes, we offer special discounts for those who choose to pay for the course with their own funds. Please contact us to discuss individual terms.

Is it possible to spread the course payment into installments?

Yes, we offer the possibility of spreading the payment into convenient installments. For more information and details, please contact us.

Can I purchase a voucher for the training?

Yes, you can purchase a Training Voucher which will be valid for 12 months

Do I have to accept any terms and conditions before taking the training?

Yes, by registering for training, you accept the terms and conditions of participation

What are the rules on payment for training?

The final price of the training is based on the date of registration, not the date of payment of the invoice.

What if I am unable to attend the training after purchasing a ticket?

You can cancel your participation up to 7 days before the start date of the training or move to another available date.

What is included in the price?

The price includes:

  • training materials and diploma (digital for online training).
  • for Certified ScrumMaster training, the cost of taking the Certified ScrumMaster exam and one possible revision.
  • cost of certification and membership fees in accrediting organisations for certified courses.
  • lunch and coffee breaks for classroom courses.

The price does not include:

  • accommodation and travel costs for participants.
Will I be able to get any certification after the training?

Yes, after completing the training you will be certified as an Advanced Certified Scrum Product Owner as long as you are already certified as a Certified Scrum Product Owner

Is the training completed with an exam?

No, the participant does not take an exam after the training. The Advanced Certified Scrum Product Owner certification only requires the completion of training, having Certified Scrum Product Owner certification and a year of experience working in Scrum.